Comments on: The Mismatch of Commercial Brokers and Social Networking http://thecommercialbroker.com/2010/01/the-mismatch-of-commercial-real-estate-brokers-and-online-marketing/ Commercial Real Estate Technology Blog Thu, 02 Sep 2010 22:20:07 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: JC Goldenstein http://thecommercialbroker.com/2010/01/the-mismatch-of-commercial-real-estate-brokers-and-online-marketing/comment-page-1/#comment-5 JC Goldenstein Thu, 04 Feb 2010 18:04:07 +0000 http://thecommercialbroker.com/?p=54#comment-5 Agreed but another MUST is to develop a strategy or you can end up spending way too much time for nothing. Since the DNA of the exclusive community I founded (www.CREOpoint.com) is in social media, I thought I'd share these key questions CRE executives and marketers want answered : 1. Industry leaders and some in our organization are joining the social media bandwagon to better interact with customers, what are my peers doing and why? 2. Where are the pitfalls and how do I avoid mistakes? 3. Who is talking about us and what are they saying where we are not listening? 4. What can I learn about my competitors strengths and weaknesses that will help me differentiate and get market share from them? 5. What can I find out about what makes clients or prospects tick and how can I most effectively get corresponding content? 6. How do I find the true influencers by topic and focus/manage our outreach efforts? 7. What are the best sites given that many companies are blocking social networks to decrease reputation risk and productivity loss? 8. How do I convert our social media marketing efforts into tangible results? 9. How do we cohesively tie different social media efforts of our people and fans together? 10. What does the CREOpoint team know that we should? Happy to discuss. Agreed but another MUST is to develop a strategy or you can end up spending way too much time for nothing. Since the DNA of the exclusive community I founded (www.CREOpoint.com) is in social media, I thought I’d share these key questions CRE executives and marketers want answered :

1. Industry leaders and some in our organization are joining the social media bandwagon to better interact with customers, what are my peers doing and why?

2. Where are the pitfalls and how do I avoid mistakes?

3. Who is talking about us and what are they saying where we are not listening?

4. What can I learn about my competitors strengths and weaknesses that will help me differentiate and get market share from them?

5. What can I find out about what makes clients or prospects tick and how can I most effectively get corresponding content?

6. How do I find the true influencers by topic and focus/manage our outreach efforts?

7. What are the best sites given that many companies are blocking social networks to decrease reputation risk and productivity loss?

8. How do I convert our social media marketing efforts into tangible results?

9. How do we cohesively tie different social media efforts of our people and fans together?

10. What does the CREOpoint team know that we should?

Happy to discuss.

]]> By: Commercial Notes http://thecommercialbroker.com/2010/01/the-mismatch-of-commercial-real-estate-brokers-and-online-marketing/comment-page-1/#comment-4 Commercial Notes Thu, 04 Feb 2010 17:26:34 +0000 http://thecommercialbroker.com/?p=54#comment-4 Rod, I couldn't agree more. The importance of sites like Twitter, Facebook, Youtube are extremely important these days. Every industry seems to be diving into the social media industry. We use Social Media to connect with our clients and buyers. It's a great way to get in front of people in your industry and drive business. Rod,

I couldn’t agree more. The importance of sites like Twitter, Facebook, Youtube are extremely important these days. Every industry seems to be diving into the social media industry. We use Social Media to connect with our clients and buyers. It’s a great way to get in front of people in your industry and drive business.

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