The Mismatch of Commercial Brokers and Social Networking
If you are like me you have been inundated with the importance of online “social” networking. I still can’t figure out what’s so social about not speaking to anyone. You have been told there are several MUSTS if you are to keep pace with (forget ahead of) your competition. For example, you must have 1) a personal website 2) a Twitter account 3) a blog and 4) a Linked In account, at the bare minimum. In addition to these MUSTS, you have to have an integrated marketing platform that creates push and pull campaigns on a varied, yet consistent basis. Now if you really want to get the most out of the Web 2.0 (or is it 3.0?) culture, you should have your own Facebook account and a personal YouTube channel… a personal YouTube channel – are you serious?
