Preparing for Property Tours
Many of us look at building tours or site visits as a mere formality; a quick run-through before the prospect signs the lease. But if that were true, then the ratio between the number of tours you conduct and the number of leases you sign would be 1:1. While you may achieve that ratio on the odd occasion, it is not a standard benchmark. So, where, exactly, is the disconnect?
The solution could be as simple as looking at building tours in a different way in order to maximize their full potential. There is no overstating the importance of an on-point, customized building tour. Charts and graphs, facts and figures are one-dimensional. A building tour is a living, breathing, three-dimensional visual aid complete with sound, sights, textures, smells, and if you’ve provided refreshments, even a taste of its own – it’s a brief but memorable sample of what it would be like to be a client in that building.
